The Definitive Guide To Video Marketing - Stats and Hacks
As a digital marketing company, we talk about the DIGITAL WORLD a lot. But that’s also because bit by bit, papers and books are being replaced by screens.
Whether it’s making a to-do list or changing the temperature of the refrigerator, there’s always a way to do it with the screen. With the technology moving at warp speed, we need to fast track our thinking too. We need to FLIP to a digital mindset. We can stick to our age-old strategies or we can take a look at some fresh new stats and keep up with the new trends.
It’s like they say — the answer is digital. Now, what’s the question?
The question is — how can we keep up with the digital era and up our marketing game? The answer is a very loud nod for VIDEO MARKETING.
Earlier, the idea of video advertising was TOO expensive. You would have to shell out thousands of dollars to make a 30-second clip and then a couple more to just market it. And more often than not, many people saw these videos but very few connected with them.
With everything on a screen now, there are more ways to connect with the audience than just static pictures and text. The way we used to define a screen in 2008 to the definition in 2020 is very different. In 2008, screens were just billboard ads and theatres. In 2020, they’re the Netflix shows you can watch even on your phone. They’re the YouTube tutorials we look up instead of reading a wordy user manual.
Considering the changing digital landscape, we should not really need further motivation to switch to Video Marketing but we’ll give you 5 MORE convincing reasons anyway.
- Attract The Audience With Authentic Content
Consumers prefer authentic content over over-edited, unrealistic, polished videos.
This is good news for digital marketers! This means you can easily shoot an authentic video on your smartphone. Waste less time on editing it to make it PERFECT and more time spreading the word.
Remember, people invest in people and the brand; not products. As long as you can use any tool to convey your brand story authentically, you generally do not have to invest in expensive gear. There’s a little extra comfort in knowing that there’s another human on the other side of the screen too.
2. Video Is The New Text
We live in a world that’s pressed for time. And the only content that sells well is what makes it easier for the consumer too. Save their time and yours, but make sure your brand is heard loud and clear.
No one has the time to read long copy anymore. But they do have time to take that break from all that content scrolling and just watch an exciting video for two minutes.
Keep it crisp and short. Convey all that you need to. And like the rule for any content, make sure it’s interactive.
3. The Blurry Lines Between Entertainment and Marketing
The MAJOR strength of video marketing is that people still see videos as entertainment tools. This is why they do better than in-your-face marketing and pop-up ads.
With a video, you’ve captured their attention. The only thing they’re focusing on for 30 whole seconds is YOUR video content.
It’s a persuasive weapon that can easily have you mesmerized. PROVIDED it is used right.
The outcome of any good video marketing collateral is — a CAPTURING visual that people forward to others in their social circle while converting into the sale of your product.
With that, we’ve accomplished two things — organic growth and also the conversion of sales.
4. The Stats Are In Our Favor
We can throw a MILLION stats your way in favor of Video Marketing. Whether it’s how 62% of users prefer Facebook stories to pictures or how social videos generate 1200% more views than pictures or text (WHOA)
There’s a reason the conversion rate is higher when the medium of communication is video marketing.
A video marketing tool can convey everything you want in 2 minutes AND with less investment — that’s value for both money and time.
It naturally doesn’t come as a surprise that YouTube is the world’s second-largest search engine after Google. People go to YouTube for solutions. “How do I do my eyebrows during the lockdown?” “How to bake the perfect pie?” or “How do I find the best video marketing agency?”
5. AWESOME Video Marketing Tools
Gone are the days when you had to buy some serious equipment and intense video editing software to create quality videos.
By just spending a few minutes on the RIGHT Video Marketing platforms, you can have some magical videos ready and distributed all over the world.
This is the part we’re still experimenting with. We’ve tried a number of different editors and are still trying to find the perfect tools to fit all our marketing needs!
Watch out for our next blog on Video Marketing, where we tell you all you need to know about those wholesome tools out there; tried and tested by yours truly.
