The Best Use of AI in Marketing

What all of us have to do is to make sure we are using AI in a way that is for the benefit of humanity, not to the detriment of humanity.” — Apple CEO Tim Cook

The AI market is expected to be worth $36.8 billion by 2025. We expect a host of incredible developments to emerge in the near future, especially in this emerging age of the metaverse.

User experience is critical to the success of any business, regardless of industry. In order to enhance its overall UX, Netflix uses AI-driven machine learning technology to make personalized recommendations based on a user’s preferences and previously viewed content.

AI data centers across the world allow Unilever to extract and amalgamate insights from a range of sources, including CRM, social listening, and market research.

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