Boost Your B2B’s Online Presence With These Bankable SEO Tools
Search Engine Optimisation. SEO. The three magic letters that every savvy digital marketer has been trying to get the better of for the last decade or so. With Google dominating so much of our lives, wouldn’t it make sense to have it on your side? What if you knew how to reach newer customer bases? Is there a smarter, quicker way to market your brand?
Below are some of our tried and tested tricks to get the most out of your search engine, be it Google, Bing or anything in between!
Clearscope
With Clearscope, you’ll get more bang for your buck. The company’s website claims that content should be “shareable, clickable, and readable” to maximize SEO, and they aim to make it as easy as possible. Some users have used Clearscope without having any coding background, as it works on both Google Docs and Wordpress.
The platform opens up on a web page where you can type, with hints and nudges every now and then to guide you. The article is graded on metrics such as “importance,” “typical uses,” and “heading presence.”
Clearscope’s high-profile clients include Conde Nast, YouTube and Deloitte. Some consumers report a 130% increase in traffic after using the service!
The service is paid, starting at $170 per month. You can negotiate your own custom price based on your needs. Try out a demo of any package before purchasing, so make sure you test it before paying.
BuzzSumo
Known as the world’s #1 content marketing platform, BuzzSumo has the results to prove it. A four-step process ensures you get the most bankable results.
First, well-performing content is weeded out and studied. Trending pieces accumulating hundreds of thousands of likes and shares are all viable targets. To find out what really works, BuzzSumo analyzes “billions of data points”. This step will shape your digital marketing strategy.
BuzzSumo then compiles a list of influencers that can help your brand. The list consists of authors and creators with authority in their social media circles. Your brand will gain credibility by being associated with these individuals. The last step involves monitoring your progress, ensuring that no slip-ups occur, and staying vigilant to capture any new opportunities that arise.
To see what all the fuss is about, opt for the free plan that includes 10 searches every month. Every paid plan (ranging from $99 to $299) comes with a free trial.
Google Analytics
This Google-specific tool is one of those “things that are so obvious you never think to use them,” and that’s a real shame. Google Analytics is where every smart digital marketer should start, but many of us ignore the free (FREE!) goldmine of information.
Discover trends and patterns with the help of super-sophisticated algorithms… There are almost no limits to the data you can collect with web analytics.
Some platforms (such as WordPress) require no more than a few lines of code to access Google Analytics. Accessibility adds to the charm.
Screaming Frog
Screaming Frog is an SEO spider that crawls websites looking for specific information and saves you the trouble of manually checking hundreds of web pages. Websites of all sizes can use it. Using Screaming Frog, you can audit up to 500 URLs with relative ease, as you can see page titles and headings on a spreadsheet. Weed out and delete duplicate content, analyse all-important page headers, and review reboots with the crawler.
The low cost of Screaming Frog’s package is almost as important as its great quality of work. $209 a year for all premium features.
Ahrefs
Finding the right keywords to plug in for SEO optimization is the first step. By tracking your competitors’ keyword usage, auditing your website for mistakes, analysing industry leaders’ content and zoning in on the keywords that your top consumers are using, Ahrefs cracks this code.
Some of the world’s biggest companies use Ahrefs, including Facebook, Uber, Netflix, and LinkedIn. It’s a reliable guide for planning your content so that your work’s reach is maximized at any given time.
Whether you’re new to digital marketing or a seasoned pro, Ahrefs has a package for you. While the resource offers a free version with basic tools, serious marketing requires a paid account.
