The rise (and importance) of “Quick Response” codes When was the last time you shopped at an outlet that didn’t accept electronic money as payment? From 5 star restaurants to your local fruit vendor, every retailer seems to have heard the message loud and clear — get yourself a virtual payment option or risk losing out. According to…

Growth marketers have suddenly exploded onto the scene in recent years. Uber to Dropbox, Postscript to Synthetix, some of the world’s largest companies hire growth marketers. They’re effective, they’re enthusiastic, but what exactly are they doing? Let’s dissect growth marketing from the basics to how you can use it for…

Search Engine Optimisation. SEO. The three magic letters that every savvy digital marketer has been trying to get the better of for the last decade or so. With Google dominating so much of our lives, wouldn’t it make sense to have it on your side? What if you knew how…

Can we keep up with the advances in technology? Can a team of individuals stay updated in today’s digital dominant world without the assistance of technology? The answer would be a clear NO! Now, let’s be specific and talk about AI (artificial intelligence). Once upon a time the adoption of…

First Things First — What is an internal communication strategy? Covid and its aftermath has made our world even more digital, so ALL businesses need to strengthen their internal communication strategy now more than ever to meet the new challenges brought about by mass digitalisation. “Communication is the real work of leadership.” — Nitin Nohria, Dean, Harvard Business School Imagine…

What is a Landing Page? A landing page is a web page created by a brand or company to capture information about a visitor. Usually, it comes with an offer, such as a free resource, template, ebook, or video. Many people are hesitant to give out personal information like this, but a well-crafted landing page…

You can increase traffic to your website by getting more Instagram followers. Now, that’s an obvious statement! What is not obvious is — How? The best way to get Instagram followers is to use it as a traffic source for your website. …

The second installment of our list of YouTube tips and tricks coincides with the media giant’s most recent news splash — the dislike tally a video racks up will no longer be visible to anyone but the creator of the video. …

It’s an undeniable truth that video-based platforms are running the marketing game today. The rise and staggering power of TikTok, the many clones it has spawned and the partners it has roped in are proof enough that that’s where the money is. With over 2 billion users and 30 million…